Google Merchant Center Operator Flow

Goal

Generate a merchant/feed-oriented GMC package for one product, review it, and copy it for feed or merchant-listing use.

Preconditions

• The product exists in WooCommerce.
• The product has basic facts filled in, such as title, pricing, and any important attributes you already know.
• Your brand baseline is set reasonably well in Business Context.

Steps

1. Open the WooCommerce product in the editor.
2. Review the product facts first. GMC output is stronger when the product already has useful attributes, category data, image signals, and at least some real product details.
3. Optionally run normal Generate Content first if the product record is still thin and you want MerchantDrafts to build stronger product context.
4. Open Marketing Material.
5. Switch to Google Merchant Center.
6. Check the GMC instructions bar. If it says None set, you can still generate, but persistent GMC-specific guidance is not configured yet.
7. Click Generate GMC.
8. Review the output package:

• title_primary
• title_alt_1
• title_alt_2
• description
• key_attributes
• missing_attributes
• image_readiness_status
• image_notes

1. If the direction is close but not ideal, adjust What to Emphasize for this product or the GMC workspace instructions in Settings, then use Regenerate.
2. Click Copy when you want to reuse the result outside the plugin.

Validation

You should end up with:

• several factual title options
• one merchant-oriented description
• a list of present attributes
• a list of missing facts worth checking
• short image-readiness guidance

The result should feel more factual and merchant-safe than ad copy.

Failure Recovery

• If the output feels too promotional, tighten the GMC workspace instructions and check that your Writing Pattern is not pushing overly ad-like phrasing.
• If important facts are missing, add them to the product data first and generate again.
• If the output is too generic, improve Business Context and use What to Emphasize for product-specific direction.

Notes

• This workflow does not directly sync to your real Google Merchant Center account.
• This workflow does not write to the WooCommerce description fields.
• The GMC workspace is for review and copy, not one-click publishing.