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Campaign Copy Focus Sheet

Campaign copy focus sheet and field targeting.

Blueprint Logic Map

SectionCurrent logic
1) EntryOperator opens Marketing Material tab in the product editor. Seven platform tabs: Google Ads, LinkedIn, Facebook Ad, Instagram, Pinterest, Email, TikTok.
2) Pre-checksProduct context and Gemini configuration must already be valid for generation.
3) Core flow"Generate Marketing Material" runs all-platform generation for Google Ads, LinkedIn, and Facebook Ad. Instagram, Pinterest, Email, and TikTok each have an individual per-tab Generate button. Per-platform Regenerate button re-runs a single platform.
4) Output structureGoogle Ads: headlines (3 × max 30 chars) + descriptions (2 × max 90 chars) with live char counts. LinkedIn: hook + body + hashtags. Facebook: primary text + headline + link description. Instagram: caption (up to 2200 chars) + hashtags (up to 10). Pinterest: pin title (≤100 chars) + description (≤500 chars) + hashtags. Email: subject line (≤60 chars) + preview text (≤90 chars) + body. TikTok: hook (≤100 chars) + script + caption (≤150 chars) + hashtags.
5) Operator instructionsPer-platform instructions set in Settings → Content Engine → Operator Ad Instructions. Injected automatically into every generation. Active state shown in a bar below the Generate/Regenerate button — displays truncated instruction text or "None set — Add in Settings" linking directly to the Content Engine tab.
6) Prompt templatesAd copy prompt templates editable in Settings → Dev tab → Prompt Templates. Reset to default anytime.
7) Platform Agents (all seven channels)Each platform tab shows a channel specialist agent trigger button after first generation. The agent is a real conversational assistant: multi-turn session history, deep per-platform knowledge, and full context of the current product, business context, operator ad instructions, and generated ad copy. Opens as a shared slide-in right panel; platform title and context switch dynamically. Runs on /v1/generate/text with action_type: agent_chat — counts against client quota (weight 1). A product + channel context banner appears inside the panel.
8) Data flowCampaign outputs stay in the generated result set for review and copy, separate from WooCommerce product field writes.
9) Failure handlingProvider or formatting errors surface readable messages.
10) Write pathCampaign outputs are not automatically written into WooCommerce or ad platform integrations.
11) RecoveryClearing the current session removes campaign output panels alongside other generated state.

Platform Agents

AgentPlatformDeep knowledge
🎯 Google Ads ExpertGoogle AdsRSA structure (15 headlines / 4 descriptions), character limits, Quality Score signals, policy guardrails, conversion copy principles
👥 LinkedIn ExpertLinkedInSponsored Content anatomy, B2B tone, intro text limits (600 chars / 150 ideal), hook structures, hashtag rules (3–5), CTA guidance
📢 Facebook ExpertFacebook AdFeed ad anatomy, character limits per placement, benefit-led copy, policy guardrails, social proof patterns
📸 Instagram ExpertInstagramCaption limits (2200 chars), hook structures, hashtag mix strategy (5–10), Reels/Stories/Feed distinctions, engagement signals
📌 Pinterest ExpertPinterestPin title (≤100 chars), description SEO (≤500 chars), search-engine framing, Product Pin accuracy, hashtag strategy
📧 Email ExpertEmailSubject line (≤60 chars), preview text (≤90 chars), body structure, spam triggers, single CTA discipline, mobile-first
🎵 TikTok ExpertTikTokHook capture (1–3 seconds), script structure per duration, caption (≤150 chars), TikTok Shop copy principles, virality signals

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